question 1a explain a purchase repertoire or, HR Management

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question 1a explain a purchase repertoire or

Question 1

a) Explain a purchase repertoire (or evoked set) and suggest how Marketing Communications might assist perceptual selection.

b) Show the seven core value groups and identify their prime core values.

Question 2

You are a financial analyst in a large organization and you are asked to prepare a brief paper outlining the main ideas behind marginal analysis to be published in the house-journal. Besides, you are recommended to state the main drawbacks related with this approach and why it is a rare method among organizations which implement it.

Question 3

a) Describe the role of internal Marketing Communication.

b) Explain the elements of strategic credibility.

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