QUESTION 1
(a) Define the term National Tourist Organizations (NTO), and relate which association operates similarly in the Mauritian context. Provide examples of activities they perform
(b) Discuss and explain with the use of an example the steps involved in conducting an Environmental Impact Assessment (EIA) for planning a new development in a destination
QUESTION 2
(a) Define the term "product" and explain the 3 different product levels
(b) Discuss the advantages that can be gained from brand names and brand equity
QUESTION 3
(a) Describe the elements of the nature of hospitality sales
(b) With the use of an example discuss the steps involved in selecting sales strategies
QUESTION 4
(a) Differentiate between the term e-commerce, e- business and e-marketing
(b) Discuss the benefits that-
i. buyers get from the use of e-commerce/e-marketing/e-business
ii. Sellers get from the use of e-commerce/e-marketing/e-business