Question 1:
(a). Define the term "marketing" and explain the five key tasks of marketing
(b). Indicate the differences and similarities between the following terms:
marketing plan, strategic marketing plan and tactical marketing plan
(c). Identify and briefly explain the contents of a marketing plan
Question 2:
(a). List and briefly characterize the factors influencing consumer behaviour
(b). Using a relevant example for each describe the different steps involved in a buyer buying decision process and a business buying decision process.