question 1a critically discuss the concept, Marketing Management

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question 1a critically discuss the concept

Question 1:

(a) Critically discuss the concept "Communications Strategy". Support your answer with relevant examples.

(b) Using relevant examples, explain the term "Sales Promotions".

Question 2:

Identify and discuss four service characteristics that affect the marketing of a Hospitality or Travel product.

Question 3:

Explain how differentiation, segmentation, and target marketing are highly interrelated and effective tools used in Hospitality and Tourism Marketing.

Question 4:

Discuss the concepts Relationship and Loyalty Marketing.

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