Question 1.1. (TCO 6) _______ data are those that are owned by someone else, typically free or inexpensive, that have potentially unknown quality.
Secondary
Primary
Internal
External
Question 2.2. (TCO 6) A number of demographic factors have been shown to impact healthcare utilization. For example, _____ are more aware of available health services and are quicker to turn to health professionals when symptoms arise. (Points : 5)
Latinos
the elderly
men
women
Question 3.3. (TCO 7) South Baptist Healthcare Center is monitoring the increase in use of social media among the population. This trend is part of the _____ component of the external environment analysis. (Points : 5)
competitive
legal/regulatory
economic
technological
Question 4.4. (TCO 7) As part of the ______ audit, a healthcare marketer examines competitors, market position, and market share. (Points : 5)
external
internal
financial
community health
Question 5.5. (TCO 8) In order to answer the research question regarding the speed of service in the emergency department, Northeast Hospital observes the actions of research subjects through a recording device. This primary data collection method is known as a(n) ______. (Points : 5)
personal interview
focus group
survey
observation
Question 6.6. (TCO 8) Advantages of a ______ survey is that it is a relatively quick way to acquire information and generally results in a higher response rate. (Points : 5)
mail
phone
computerized
personal
Question 7.7. (TCO 9) The goals of the ______ plan are driven or guided by the goals of the _____ plan. (Points : 5)
marketing, strategic
business, marketing
strategic, marketing
strategic, operational
Question 8.8. (TCO 9) In the ______ stage of the marketing planning process, healthcare marketers collect and analyze data regarding trends in internal and external environments. (Points : 5)
environmental analysis
goal and objective development
strategy development
evaluation
Question 9.9. (TCO 10) In the development of the _______ , the healthcare marketer seeks to gain an in-depth understanding of the organization's products and services and the manner in which customers are served. (Points : 5)
internal audit
external audit
marketing evaluation
situation analysis
Question 10.10. (TCO 10) Using the _____ budgeting method, the healthcare marketer would utilize the marketing plan strategies to develop projections for the current year's budget. (Points : 5)
competitive parity
percentage of sales
objective and task
all you can afford