Business ethics and ethical standards should present with the understanding that the course of action is the one that results in the greatest good for the greatest number of people. A Sting in the Cola Wars case was an example of theft of trade secrets then the proposition of selling such secrets to Coca-Cola's primary competitor.
Question 1: Would acceptance of the letter by PepsiCo vice president Lucio be ethical?
Question 2: What other options does Lucio have in reaction to receiving the letter?
Question 3: Discuss what the ethical merits of each option are?