Question: How do particular enterprises make themselves ‘desirable' internationally? Enterprises/products/services you would define as desirable to yourself or your family.
Basically need to focuses on any 2 enterprises globally.
Apple
Google
Amozon.com
Coca-Cola
IBM
(Please choose any 2 of these companies) These are the five companies that I am interested to write the executive summary on, feel free to add and work on any other company but excluding MC Donald's. The companies should be globally.
1000 words, basically the assignment is an executive summary but in report format. So it can include headings and sub headings.
Please include in text and end text, use online articles, books, journals with academic standard.
Here is a link that I found, use it if useful
https://www.marcaria.com/top-5-most-successful-international-businesses.asp.