Question: Qualitative research is often described as research that "involves analysis of data such as words" (Neill 2007). Quantitative is a "primarily deductive process used to test pre-specified concepts, constructs and hypothesis that make up a theory" (Differences 2011). These two methods have different approaches but whilst they provide great insights when executed properly, quantitative research yields more valuable data than qualitative research. Include example of literature and social scientific survey.