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Q1 what were the key oversights by the brand team at kraft

ISNACK CASE

Q1 What were the key oversights by the brand team at Kraft when launching i-Snack 2.0 and why does this matter?

Q2. As a potential brand manager in the future how can you avoid these same mistakes?

3. (Regardless of actual events that have happened since the case was written) what recommendations would you make for what the brand team should do next with Vegemite given the market response to the launch of i-Snack 2.0?

Words Limit: 400-500

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: Q1 what were the key oversights by the brand team at kraft

Reference No:- TGS01704285

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