Q1. Visualize you are a manager for good or service used. From results of the deterioration equation, recommend strategies to either preserve demand if an increase over 3 periods occurs or improve demand if a decrease over three periods occurs. Provide support for your recommendations.
Q2. 1. What characteristics of extended problem solving are involved in a computer purchase?
2. How might the free xbox offer influence a consumer's mental accounting and perceived risk?
3. How might Apple be creating a heuristic for its consumers?