Q1) Discuss how the sociocultural environment will affect the attractiveness of a potential market
Q2) Define culture and name some of its elements
Q3) Explain the ‘4+1' dimensions in Hofstede's model
Q4) Discuss the strengths and weaknesses of Hofstede's model
Q5) examples of the johari window
Q6) explain what the A Cultural Framework - Terpstra and Sarathy (2000) is and use real life examples to back it up
Q7) Explain layers of culture and use examples
Q8) how does culture affect consumer behavior?
Q9) Explain Maslow (1970): Hierarchy of Needs add an example
Q10) Explain
• Maslow (1970): Hierarchy of Needs
• Lee (1966): Self Reference Criteria
• Hall's (1977): High and Low Context Cultures
• Hofstede (2001, 1997): The four dimensions of power distance, individualism and masculinity and uncertainty avoidance
Use examples where needed.