Q1. Difference between deflation and disinflation? What is bad about deflation? Can you distinguish between anticipated and unanticipated inflation? How do they differ in terms of who gets hurt?
Q2. Under what conditions would firms be likely to support an industry-wide advertising ban? Please provide a few examples.
Q3. What are your favorite or most memorable commercials? Why?
Do celebrity endorsements attract you to buy a product? Why or why not?
If a company relies on TV commercials, how do advances like TiVo and DVR have on this form of advertising?