Q1) Determine two conditions in which profit sharing and employee stock ownership may increase employee motivation as well as performance levels. Support your answer with instances. Can you comprise in text citations and references with your response?
Q2) 1. Distinguish between targeted marketing and mass marketing and explain what led to the rise of each
2. Describe the different market-segmenting strategies companies pursue and why
3. Think about some of your friends and what you have discovered by visiting their homes. Do they buy different things than you do? If so, why? How might a company distinguish you from them in terms of its targeting?
Define a product you like that you believe more people should use. As a marketer, how would you reposition the product to rise its use? Outline your strategy. Make a new tagline for this product