Q1. Compare the unemployment rate in New Mexico to the national average of the past four (4) years. Compare the trends in relation to the types of unemployed workers in your state. Provide support for your response.
Q2. From the second e-Activity, propose the new target market segment for the product and its accompanying pricing strategy (for example, bundling and couponing). Provide a rational for why you feel the new target market and pricing strategy would be successful and the likely impact to the profitability of the firm.