Q1: Barnes and Noble and Starbucks formed a Strategic Alliance that ran Borders Bookstores out of business. Please tell us about another successful Strategic Alliance or Joint Venture and how they affected their business growth and that of their competitors.
Q2: Corporate Social Responsibility is proving to be a very lucrative and profitable way to run a business. It not only benefits the community at large, it provides a sense of fulfillment for employees and becomes a viral marketing tool which spreads by word of mouth. Please give us an example of a company who is using Corporate Social Responsibility as a tool to increase their bottom line or create a happier workplace for its employees.