Q. The 3M Company is the world leader in research leading to a broad array of adhesive products. But as with the legendary initial challenges of marketing Post-it Notes, a great technology has little value unless it can be turned into marketable product customers want to buy. George Dierberger looked at 3M's microreplication technology that had been developed in its laboratories and asked the question, "What marketable consumer products might be developed that can utilize 3M's microreplication technology?" The 3MTM Greptile Grip TM golf glove is the first application in what Dierberger and 3M hope may lead to a series of successful new products.
Question 1 -
what are the characteristics of the target market for the 3M Greptile Grip golf glove?
Question 2 -
A-What are the key points of difference of the 3M Greptile Grip golf glove when compared to competitors' products, such as FootJoy and Nike?
B-What are the key points of difference when compared to substitute products, such as golf grips?
Question 3 -
how does the Greptile Grip golf glove meet 3M's three criteria for new products?