Q. Show the Legal Regulations on Advertising?
Today advertisers face numerous legal restrictions. Consumer-movement has unnatural the government to pass laws to normalize advertising and protect consumer interest. Legal restrictions as well as regulations are enforced by Government to check deceptive and misleading advertisements.
On 1st August 1984 MRTP Act was alter and Unfair Trade Practices were covered within the purview of MRTP Act. The major object of incorporating such provisions in MRTP Act was to check deceptive and misleading advertisements in the public interest. In 1986 Government enacted Consumer Protection Act to protect the interest of consumers. In 1987 Government approved Code for Commercial Advertising on national TV. From time to time a variety of amendments are made in these Acts but the major theme is to control untruthful and deceptive advertising and to promote the interest of consumers.