q purposes of illustration of print-ad-copy, Marketing Management

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q purposes of illustration of print-ad-copy

Q. Purposes of Illustration of print-ad-copy?

Illustration helps in attracting attention as well as arousing desire/ interest in advertisement.
It assists the buyer in identifying product, Brand-name as well as successive ads by merely having a look on illustrations. Therefore use of illustrations help the viewer to memorise the ad.
It assists the buyers in understanding the ad-message given in ad-copy.
Illustration assists to improve the design and look of advertisement copy.
Through illustration even illiterate customers are able to receive the message given in ad-copy.

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Marketing Management: q purposes of illustration of print-ad-copy

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