Q. Personality impacts and Perception influences decisions?
- Variety seeking where consumers look for to try new brands not because these brands are expected to be better in any way but rather because the consumer wants a change of pace and
- Impulse purchases accidental buys. This represents a bit fuzzy group. For instance a shopper may plan to buy vegetables but merely decide in the store to actually buy broccoli and corn. On the other hand a person may buy an item which is currently on sale or one that he or she remembers that is needed only once inside the store.
A numerous factors involve consumer choices. In some circumstances consumers will be more motivated. For instance one may be more careful choosing a gift for an in-law than when buying the same thing for one self. Some consumers are as well more motivated to comparison shop for the best prices while others are more convenience oriented.
Personality impacts decisions- a few like variety more than others and some are more receptive to stimulation and excitement in trying new stores.
Perception influences decisions a few people for example can taste the difference between generic and name brand foods while several cannot.
Selective perception takes place when a person is paying attention merely to information of interest. For instance when looking for a new car the consumer may pay more attention to car ads than when this is not in the horizon. A number of consumers are put off by perceived risk. Therefore a lot of marketers offer a money back guarantee. Customers will be likely to change their behaviour through learning-example they will keep away from restaurants they have found to be crowded and will settle on brands that best meet their tastes. Consumers be different in the values they hold (example some people are more committed to recycling than others who will not want to go through the hassle). We will consider the subject of lifestyle under segmentation.