q nature of target marketa size of marketsmall-, Marketing Management

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q nature of target marketa size of marketsmall-

Q. Nature of Target Market.

a) Size of market

Small- Personal Selling

Large- Advertising

b) Location as well as Concentration of Customer.

Concentration of the Customer - Personal Selling.

Scattered Customer - Advertising

c) Socio- economic Characteristics of Customers.

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