Q. List principles to keep in mind for designing the messages?
o Develop a positive theme. Approaches are more effective when they promote positive messages that state clearly what audiences can and should do.
o Themes should also avoid blaming or stigmatizing.
o It should be catchy and designed in such a way that all target populations can relate to it and identify with it.
o A message should be carefully crafted for the specific population groups.
o It should be designed to meet BCC objectives and to stimulate discussion and action.