Q. Increase in level of competition and Readership by ads?
Increase in level of competition:- The level of competition has enhanced manifold. For any product numerous brands are available. A company can't be popular in the market without advertising. Prior the level of competition used to be less. Therefore earlier there was less need of advertisement. But now for the reason that of increase in level of competition there is greater need of advertising. It has enhanced the scope of advertising.
Increase in Readership and Viewer ship:-With the growth in literacy and readership of newspapers and magazines has increased and now newspapers and magazines are full of advertisements. Likewise with the growth in electronics a computer has increased. This has led to the enlargement of audio visual advertising and increased the scope of advertising.