Q. How you will you measure the effectiveness of the ads?
Advertising is a non personal structure of mass communication whose objective is to attract attention to provide information about the product increase in sales brand popularity and improvement in image of the product brand and institution. Advertiser desires measure the effectiveness of advertising to evaluate the worth of spending large amount of money on advertising. It is significant to determine how well the advertising campaign is working and to measure its performance against predetermine advertising objectives. The performance assessment of advertising campaign is known as advertising effectiveness. Advertising objective is able to be sales objective or communication objective. In the estimate process it is estimated that up to what extent advertising campaign has been able to achieve its scale or communication objective. If the advertising be unsuccessful to achieve the desired result the money spent on advertisement will go waste.