Q. How you will determine the target market?
Creating novel, unique and selling ideas is known as creativity in advertisement. Advertising inventiveness is an art it is the ability to generate original, fresh and unique idea in communicating with the target audience. Ad-creativity is the result of imaginative skills of copywriter and commercial artist or layout designer.
To be successful creative idea should be related with product features, customer characteristics.
Creating such exclusive selling idea which is original and different in difficult task.
Steps in creative design process
- Deciding advertising goal.
- Collecting information about product, customers and competition.
- Generation of fresh ideas by creative specialists.
- Approval of innovative ideas by advertising manager and marketing manager of advertisers.
- Deciding message-format, message-contents and designing Ad-copy.
- Copy/ Layout test prior to actually launching the advertisement.