Q. Define the strategic positioning by Reck and Long?
The strategic positioning tool through Reck and Long:
Reck and long looked at the various positions or approaches to supply chain management a purchasing division could obtain. Supply management was historically taken as to have a passive role within the business organisation, nevertheless such position has moved to a more strategic function as organisations strive to improve competitive benefit. Such findings through Reck and Long, with many other writers within this field of study, are helpful for practitioners seeking to enhance the performance and standing of the purchasing function.