1) Putting yourself in the place of Joe Whinney, owner of Theo Chocolate, would you pay two to three times the going price for the cocoa beans to make your chocolate, or would you simply pay the market price for the beans and thereby maximize your profit margin? Explain.
2) Which of the moral philosophies found in Table 6-1 (P. 157) of your text do you think best explains Mr. Whinney's behavior? Explain.