Question: Prepare a BCG Matrix for Unilever
Purpose: This exercise will give you practice preparing both a by-product and a by-region-based BCG Matrix. Unilever has four major product segments of the company: Personal Care, Food, Refreshment, and Home Care. The company also has three major geographic segments: Europe, The Americas, and Asia/AMET/RUB.
Instructions
Step 1 Review Unilever's global operations as described in the company's most recent Annual Report and Form 10K.
Step 2 Prepare a up-to-date BCG matrices for Unilever's 1) four product categories and 2) three geographic divisions.
Step 3 Write a two-page executive summary to reveal the strategic implications of your analyses.