Purpose should unilever pursue aggressive conservative


Question: Develop a SPACE Matrix for Unilever

Purpose: Should Unilever pursue aggressive, conservative, competitive, or defensive strategies? Develop a SPACE Matrix for Unilever to answer this question. Elaborate on the strategic implications of your directional vector. Be specific in terms of strategies that could benefit Unilever.

Instructions

Step 1 Join with two other persons in class and develop a joint SPACE Matrix for Unilever.

Step 2 Diagram your SPACE Matrix on the board. Compare your matrix with other teams' matrices.

Step 3 Discuss the implications of your SPACE Matrix

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Management Theories: Purpose should unilever pursue aggressive conservative
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