Question: Develop a Product-Positioning Map for Nestlé S.A.
Purpose: Organizations continually monitor how their products and services are positioned relative to competitors. This information is especially useful for marketing managers, but is also used by other managers and strategists.
Instructions:
Step 1 On a separate sheet of paper, develop a product-positioning map for Nestlé. Include three rival firms in your diagram, perhaps Unilever, Danone, and Mondelez International.
Step 2 Compare your product-positioning maps with those diagrammed by other students. Discuss any major differences.