1. Purpose of the Article: State your description of the key issues and/or problems being addressed in the reading. For example, for what managerial problems are new insights or approaches being offered and/or what current ways of thinking are being called into question, etc.
2. The Central Message of the Reading: What is the author(s) suggesting as a new way (or ways) of approaching managerial problems and/or thinking about marketing? That is, what are the important takeaways from this reading? Do you agree with them? Why or why not?
3. Some articles are dated so include more recent examples of the principles.
4. Managerial Implications: What implications does this reading have for management? That is, how could you as a manager use what you learned from the reading and/or what kinds of suggestions have you learned?
APA 2 pages please about Marketing Myopia Harvard Standard Review