Select two of the following questions for your discussion posting.
1. You have been hired to evaluate the purchase behavior of adolescents in Latvia. What types of research studies could you conduct?
2. Macro-segmentation refers to country-level segmentation, and micro-segmentation refers to consumer-level segmentation. What bases and strategies do marketing managers use for segmenting their international markets using macro- and micro-segmentation?
3. In your own words, briefly describe each type of international entry mode, from exporting to wholly owned subsidiary, and address the risks and controls characterizing each entry mode.