Public relations practitioners routinely inform top management of issues and situations that could escalate. The corporate culture and attitude of management have a lot to do with how executives respond to these warnings. Ethical issues often provide the triggering event for crises
• Looking back at the BP oil spill. what triggering events can you identify that could have assisted management in anticipating this crisis?
• How do you think knowing these events would have affected the outcome?
• Do you think the outcome would have been better, worse, or the same? Explain.