1. Psychographics involves the measurement of
A. activities, interests, and opinions.
B. attitudes, interests, and opinions.
C. activities, intentions, and objectives.
D. activities, interests, and objectives.
2. Marketing promotions that use cents-off coupons, premiums, rebates, and/or games as incentives to get consumers to take action are said to employ which type of social power?
A. Referent power
B. Expert power
C. Coercive power
D. Reward power