Creating a Psychographic Profile
Psychographics are AIO (activities, interests, and opinions) measures. In this discussion, you will have a chance to utilize these AIO measures to create a psychographic profile. To do so, complete the following:
Select a particular product that is readily available and describe it.
Utilize the AIO measures, as described in your reading for the week (including pages 117 to 118 of your textbook), to create a profile for a typical customer of that product.
Identify at least two probable items within each of the areas for the profile that you create:
Activities.
Interests.
Opinions.
Note: The profile you outline may be one of many different profiles that are appropriate for the product.