Discussion Post: Business Strategy
We have discussed the concept and importance of using data analytics to make decisions, but it is important to be able to see how analytics have been used in a business context. This discussion includes the review of how analytics has been effectively used in industry.
A business's management uniquely defines that company's business strategies. Strategies can be externally focused, such as how to increase market share; or internally focused, such as how IT or accounting, for example, can strategically support the operations of the organization. Business strategies should start with the organization's mission, vision, and objectives and produce a guide that shows stakeholders how the business intends to better meet the mission, vision, and objectives in the future. The use of business analytics can be a powerful tool in helping organizations sustain profitability and meet objectives, if integrated strategically.
A. Watch Business analytics skills: IBM
B. Ashe (2010) discusses the potential benefit of business analytics.
C. For this discussion:
a. Find an article that discusses one company's use of business analytics to successfully support the organization's strategy.
b. Summarize the article in the discussion.
i. Provide the complete reference information for the article so that others can read the article as part of their discussion interaction.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.