Assignment
Overview: In order to provide recommendations for business solutions, you must first clearly identify the challenges facing the organization. It is important to analyze the company's background as well as important industry trends and other considerations. The emergence of new distribution and fulfillment channels, such as e-commerce (think Amazon), has also changed the landscape for how consumer packaged goods (CPGs) enter and operate in markets as well as respond to consumer demand. This assignment will help you develop your problem statement for your final project.
Prompt: For this assignment, review the case study and provide a summary of the cosmetics industry and company background. Specifically, your paper must address:
• Description of the company background
• Issues surrounding manufacturing in-house versus outsourcing
• Constraints in the production process
• Considerations regarding the competition
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.