Problem: IMC Campaign Presentation
Kellogg's released two new products in 2020: Mermaid Waffles and Unicorn Waffles. You have been tasked with creating an IMC campaign for the new products. Create a PowerPoint presentation and include the following:
• Set 1 to 2 goals.
• Choose your campaign theme (i.e. consistent/central message)
• Identify your target audience
• Decide how you will share your message (i.e. elements from the promotional mix)
• Provide one example from your IMC campaign (i.e. in-store promotion, commercial, print ad, social ad, radio spot, etc.)
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.