1. ________, such as Sears, provide more sales assistance because they carry more shopping goods about which customers need information. Their increased operating costs result in higher prices.
a. Limited-service retailers
b. Self-service retailers
c. Off-price retailers
d. Specialty-service retailers
e. Full-service retailers
2. Most ________ retailers are significantly behind ________ retailers in global expansion.
a. American; European and Asian
b. Asian; African
c. European; American
d. African; Peruvian
e. Asian; American
3.You receive a report that says the 68% of your target market had been exposed to your ad campaign during a given period of time. This is an example of ________.
a. frequency
b. reach
c. impact
d. qualitative value
e. engagement
4.Franklin & Marshall College wishes to contact high school seniors at independent schools in Pennsylvania. Which of the following media would be most effective and efficient?
a. radio ads throughout the state
b. billboards throughout the state
c. a direct mail piece sent to the schools
d. a 30-second commercial on local cable channels throughout the state
e. local newspapers ads throughout the state