Assignment (Organizational Communication)
You will investigate a social media public relations (PR) campaign by organization. Some examples of platforms are LinkedIn, Twitter, Facebook, Google+, Pinterest, and YouTube. The organization can be national or can be local to your area.
You will need to include the following components:
- Provide information about the social media platform
- Provide information about the organization and its campaign
- Discuss the campaign based on the information discussed in the Unit 5 Lesson.
- Is it effective?
- What, if anything, can the organization do to improve the PR through social media?
Reference at least two (2) academic sources. Webpages provided by a company or organization (e.g., an "About Us" page) will be accepted as a valid, academic source.
Use standard 5-paragraph format (introduction/body/conclusion). APA format. Assignment must be a minimum of three (3) pages in length, double spaced. Content, organization, and grammar/mechanics will be evaluated.