Problem
i. Research the website Crunchbase.com and look up Annie Lamont - if she was starting a company would you be her investor? Answer yes or no and explain why. Crunchbase is a very good website to research funding rounds, investors, management teams, people, etc.
ii. Market research can be completed by using primary or secondary sources. Examples of secondary research sources are listed in table 8.2 in the book (Page 221). Credibility is critically important with secondary resources. Once data has been retrieved it must be analyzed. Data analytics plays a critical role in marketing today. Research a company named Nielsen and write three paragraphs on this company: historically what the company's first product was, what are their current products and provide an example of who/which company would engage this company.