Screening the Business Idea and Business Mode
In an 8-10 page paper (excluding title page, reference page and appendix) present a reflective paper on the feasibility of an original business idea and business model by using a screening inventory. 5-7 peer reviewed resources are to be used. Note: this is not a business plan. The paper should include a screening inventory with supporting rationale on the following elements:
• Original business idea (specific idea to meet unmet need)
• Description of service or product (overview)
• Value Proposition (how will need be met)
• Business Model (what criteria supports the model selected)
• Market Size and Growth (large enough market potential for venture to be profitable; potential for growth)
• Competitive Advantages (what will make the venture stand out among competitors within industry)
• Management (skills of entrepreneur and team to develop venture)
• Revenue/ Growth Projections (how long will it take to be financially viable)
• Financing Requirements (financing requirements to begin operations)
• Summary (identification of specific supporting information that will enable the potential of the business idea to develop into a viable venture and overcome any risks)
Writing the Final Project Paper
The Final Paper:
• Must be eight- to ten- double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide.
• Must include a cover page that includes:
• Must include an introductory paragraph with a succinct thesis statement.
• Must address the topic of the paper with critical thought.
• Must conclude with a restatement of the thesis and a conclusion paragraph.
• Must use at least five professional resources, including a minimum of two from ProQuest Entrepreneurship.
• Must use APA style as outlined in the approved APA style guide to document all sources.
• Must include, on the final page, a Reference Page that is completed according to APA style as outlined in the approved APA style guide.