Provide corrective measures for customers


Assignment

You are the CEO of a manufacturing company. You manufacture a product and then offer it for sale to the general public. You recently have discovered that the product you manufacture is defective, and therefore, your product is harming people. You essentially have two options: 1) fix it, or 2) don't fix it. If you fix the problem, you will have to publicly announce the defect, provide corrective measures for customers who have already purchased the product, redesign the product to eliminate the defect, retool the assembly line to produce the redesigned product, and purchase damage control (positive marketing/media spin). If you do not fix the problem, then you will have to compensate any individuals who are injured by your product, and purchase damage control (positive marketing/media spin). Which alternative would you choose and why? What additional information would help you make the best decision?

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Microeconomics: Provide corrective measures for customers
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