Discussion Board
Consider whether you find value in the product life cycle as a tool for portfolio planning, strategy formulation, and forecasting.
a) Is the product life cycle something you feel you would use in your health care marketing role? Why or why not?
b) Provide at least two examples to support your decision for why you would or would not use the product life cycle as a tool.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.