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Provide at least one example currently used in business for

• Compare and contrast the service positioning matrix and the product process matrix in terms of their differences and similarities.

• Provide at least one example currently used in business for each of the matrixes and evaluate their benefits and limitations within the industry you chose.

• Evaluate how each matrix is unique in the way it addresses the needs of the customer.

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Marketing Research: Provide at least one example currently used in business for

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