Discussion Question
Provide and discuss an example of how you would use social marketing in a QI initiative
Remember social marketing does not refer to the use of social media, rather it is techniques used to affect behavior change. Here we are looking at getting individuals within an organization involved and engaged in the QI change process. Significance can be described by providing specific statistics or figures that indicate the magnitude of the issue. (remember to make clear connections with supporting information and course material in your answer)
McLaughlin and Kaluzny's Continuous Quality Improvement In ...
https://books.google.com/books?isbn=0763781541