MARKETING RESEARCH AND CONSUMER BEHAVIOR
ARTICLE SUMMARY
ASSIGNMENT STRUCTURE
Students are required to create an article summary based on a professional article pertaining to a marketing research and/or consumer behavior topic.
Your article summary must include:
1.) a cover page with your article's title, author, and source as well as your name, the course title and number, and the date.
2.) an overview or summary of the marketing research or consumer behavior article
3.) how the topic specifically pertains to information presented in the course
4.) your business opinion of the significance the subject has on today's organizations using marketing research.
The article must be summarized in 3- 4 (full) typewritten pages, using 12 font, double spacing, Times New Roman font style, size 12. Make sure that you select a detailed article that will enable you to satisfy these requirements.
The article for this assignment must be taken from the Internet. Utilize the college library to access one of the online professional reference databases such as EBSCo Host or LexisNexis which allow access to more than 800 business publications, journals and/or business newspapers. Most business publications can also be accessed directly but often times their articles are abbreviated from their published versions and information may not be complete.