Provide an outline for a marketing strategy for a product


Discussion

1) Conduct a Google search on 'e-business' and 'e-commerce'. Is there any difference between them? If so, what is it? Be sure to offer a reasonably detailed response. Include citations to the websites/articles from which you retrieved your information.

2) Review the e-business models that are discussed on p. 148-150 (B2B, B2C, B2G). Provide an outline for a marketing strategy for a specific product or service that your organization could use for two of these models (for example, you might choose B2C and B2G, but skip B2B). Be sure to either reference your textbook OR an external source for each of these two strategies.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Provide an outline for a marketing strategy for a product
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