Problem:
Overview:
For this first milestone, due in Module Three, you will provide an introduction to the healthcare organization (Bellevue Hospital) that is the basis for your final healthcare marketing and communication plan. You will describe some of the current services they offer, then select one on which to focus. You will explain how the organization's mission, vision, and goals serve its stakeholders, and you will identify its current target market. Need Assignment Help?
Prompt:
First, review NYC Health+Hospitals | Bellevue: Our Services and NYC Health+Hospitals | Bellevue: Community Health Needs Assessment. Give some explanation to address the following critical elements:
I. Introduction: Briefly describe some of the current services the organization (Bellevue Hospital) provides and then select one on which to focus. (a) What are the mission, vision, and strategic goals of the healthcare organization? (b) Using a marketing framework, what is the e current state of the one service you selected to focus on? (C) Using a marketing framework, who are the specific stakeholders of the service? For example: Community Advisory Board. (d) Using details and examples, how does the "one" current service align with the mission statement, vision statement, and goals of the organization? ( E) What current target market does this service focus on? Make sure to address the four areas: geographies, demographics, psychographics, and behaviors.
For example: (i) Geographies: city, town, neighborhood (ii) Demographics: ethnic percentages, age, income, education (iii) Psychographics: attitudes, lifestyle, interests, values (iv) Behaviors: engagement with websites, apps, types of ads
Refer to the resources from Modules One through Three to support your responses. Be sure to incorporate instructor feedback on this milestone submission into your final project.