Assignment:
The presentation should cover the following.
1) explanation of the concept "relationship marketing"
2) two practical examples using well known companies/brands/products maybe apple vs windows? or others but must be worldwide and well known
3) explanation or link between relationship marketing and other marketing concepts:
a) price/product marketing
b) co-creation of value/ lifetime value of customers
c) workforce management
d) brand/customers loyalty
e) segmentation and targeting of customers