Assume you have written this textbook and are going to attempt to sell it to your school. Identify the six members of the buying center.
What role would each play in the decision process? Rank them in terms of how much influence they would have on the decision, with 1 being most influential and 6 being least influential. Will this ranking be different in other situations?
2. Provide an example of the three types of buying situations that the bookstore at your school might face when buying textbooks.